CPM Calculator

CPM Calculator

This CPM Calculator helps you calculate important metrics to evaluate your online marketing campaign by calculating the CPM rate.

The formula for calculating CPM is: CPM = (Total Cost of Campaign / Total Number of Impressions) x 1,000

By following these steps, you can calculate the CPM of any advertising campaign.

  1. Identify the total cost of the advertising campaign: Start by determining the total cost of the advertising campaign, including all expenses such as creative development, ad placement, and any other related costs.
  2. Determine the total number of impressions: Next, determine the total number of ad impressions that the campaign generated. An impression is counted each time an ad is displayed on a website or app.
  3. Divide the total cost by the number of impressions: Divide the total cost of the campaign by the number of impressions it generated. This will give you the cost per impression.
  4. Multiply by 1,000: Finally, multiply the cost per impression by 1,000. This will give you the cost per thousand impressions (CPM).
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